What we do…

Safe Zone Gunfire Detection systems represent a breakthrough in cost-effective IoT (Internet of Things) design. The technology is a mix of proprietary hardware and cloud-based machine learning software. There are several patents pending on the system.

Safe Zone was developed by the team at AVidea Group, Inc. (“AViG”). These folks have more than a century of combined experience developing technologies that improve lives. The team has developed four different home automation systems, each an improvement over the one before as more advanced technology became available. After selling their previous company (TiO – an innovative home automation system in its own right), the team embarked on developing a lighting control and energy management system leveraging even newer available technologies. The result was iminate (www.iminate.com), a system that reports energy usage in real-time, provides sophisticated control of lighting and other devices, and utilizes the latest IoT platform and capabilities.

One aspect of iminate is that the system utilizes an external sensor for control of devices based on room occupancy. The Detector also includes a sophisticated acoustic sensor to provide intelligent glass break capabilities. In testing we discovered that, with the addition of a mechanical acoustic filter, the Detector could use its combination of infrared and acoustic sensors to detect and identify gunfire.

When we first showed the iminate line of products at InfoComm 2018, the Gunfire Detection application received a lot of interest. So much that when we returned from the show, we conducted a lot of research into the application. We discovered a huge need for an affordable, reliable gunfire detection system. While the market was big, all the available systems are more than 10 times the cost. In other words, we had the opportunity to fill a real need in the market. Safe Zone was born – making sophisticated, reliable automated gunfire detection available to many, many more people.

Saving Minutes Saves Lives™


Mike Lally - Ceo

Mike Lally is a second generation entrepreneur in a sensor family. His father and uncle founded PCB Piezotronics in 1968 which still designs and manufactures sensors for force, pressure and motion. The company, now owned by MTS System Corporation, sells and services sensors worldwide to the aerospace, automotive, durable goods, consumer electronics and manufacturing process markets. Graduating from Cornell University in 1986, Mike joined the University of Cincinnati Structural Dynamics research laboratory and later founded The Modal Shop, part of the PCB Group. His expertise is both technical (dynamic sensing, structural testing, calibration systems) and operational (business strategy, quality systems, scaling up) which strategically fits the rapid market expansion of SafeZone.


Mike Anderson - president, coo & Founder

Mike has a passion for creating and building exceptional products. He has developed and introduced more than 100 products, generating hundreds of millions of dollars. Many of these products were based on technology he invented; in fact, Google purchased 17 U.S. patents from Mike. Technical knowledge notwithstanding, Mike has spent most of his career in sales and marketing, having led teams to more than $200 Million in annual revenues. He is a serial entrepreneur, building and selling three companies preceding AViG. Immediately prior, Mike was the founder and CEO of TiO, a home automation manufacturer acquired by The Anuva Companies (www.tiohome.com). Mike earned his BSEE while working retail in Hi-Fi shops in the 70s, and his MBA while a sales manager at JVC. Mike is also a Lean Black Belt Professional, a licensed electrician and HVAC technician. Mike’s experience provides a unique perspective on home automation and how it works in the real world.

John Anderson - cto & Founder

Growing up in the home of a CEPro 100 integrator, John has spent his whole life around home automation and home control. John became a founding member and product manager of the TiO home automation system, after leaving 3vNet. Now at AVidea Group, John is using his experience and talent to create fresh and exciting technologies in the new Safe Zone product line.

Neil Grosse - director of customer experience

Neil's skills, aptitude, and attitude qualifies him to be a great fit to the Safe Zone team. Neil is in charge of helping solve the issues dealers or uses face day to day with the Safe Zone product, helping solve problems, contributing to customer support, or practical and management uses of the product making the experience with Safe Zone the best it can be.


Irv cohen - chairman of the board of Directors

Irv supports the development of the venture capital and entrepreneurial community in Florida through a defined mix of strategy and execution, assembling strategic partnerships and mentoring leaders. Irv’s philanthropic ideals led him to develop his long-term dream of building a collaborative community in which entrepreneurs in Florida have the opportunity to raise the capital they require locally and thrive with the support of service providers while providing fruitful investments to stakeholders. Irv joins partner Dave Chitester in founding Seedfunders, which provides funding and mentoring for pre-revenue technology concepts.

Today Irv is an active investor in six early stage companies, supports the development of Florida Funders, and is highly engaged in the nonprofit sector. Irv has also recently co-founded The St. Petersburg Group. As an investor he looks for cutting edge innovation through keeping his finger on the pulse and seeks effective, passionate entrepreneurs that share his enthusiasm for business growth. As a philanthropist he maintains these principles through holding positions on the executive committees of all nonprofits he engages and seeks social enterprises that tie with his overall vision. Some of his involvement include joining the Board of The Pinellas County Urban League, overseeing USF’s incubator and mentoring early stage companies as well as Social Venture Partners (SVP) offering leadership and funding to developing nonprofits.


andy charles - Director

Andy Charles is the founder of Central Avenue Advisors—specializing in helping companies and nonprofits uncover found money in their operations. He is the a former Navy submariner, owner of Haven’s Candies in Maine, a certified SCORE mentor and active social impact investor.